Universal Theme Parks Launch New Campaign Universal Theme Parks have started a new campaign to communicate the thrills and fun, both the Hollywood and Orlando attractions can offer to families, all year round. Read the official release and watch the promotional piece below. Called, “I’m Ready,” the campaign will show how Universal theme parks take family vacations to an entirely new level. It comes after years of transformational growth at both Universal theme park destinations – growth that has reinvented theme park entertainment itself. The campaign includes a national television advertisement, digital advertising placements, a joint Universal Orlando and Universal Studios Hollywood web landing page where guests can go to get more information – and more.