The “hand painted” teaser posters for The Wolverine are pretty cool and the ones showing Hugh Jackman screaming are fine too. But this cover of the British magazine Empire leaves the marketing campaign in shreds.

thewolverine-magazinecover-empire

Yes, Sin City did the red title on a black and white photograph combination before. But this captures the ferocity of the character and the Japanese elements of the story in a fresh, classy and impactful way.

This is something we would buy and hang on a wall. Wouldn’t you?

“Based on the celebrated comic book arc, this epic action-adventure takes Wolverine (Hugh Jackman), the most iconic character of the X-Men universe, to modern day Japan. Out of his depth in an unknown world he will face a host of unexpected and deadly opponents in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality.”

The Wolverine attacks the box-office July 26.